Solutions · Understand
Monitoring and alerts
Keep checking the same sources on a schedule, so a new article, video or forum thread about you is noticed in days rather than months — and arrives de-duplicated, classified and ready to act on.
Updated By Drive Digital Editorial
Monitoring starts from an audit
Covers the sources available to your plan · Archiving hides a mention in Spy Monk, never at the source · Alerts reserved for high risk
Direct answer
How does online reputation monitoring work in Spy Monk?
Reputation monitoring means re-running the same searches on a schedule so new mentions are caught early. In Spy Monk you create a monitoring project with keywords and aliases, choose a daily, weekly or monthly schedule allowed by your plan, and receive in-app notifications — plus an email alert when a mention is assessed as high risk.
- Schedules: monthly, weekly or daily depending on plan; manual runs any time
- Each run is de-duplicated by URL hash and classified by topic, sentiment and risk
- Email alerts only for HIGH-risk mentions; everything else waits in the workspace
- Competitor names are stored, not scanned; comparisons run in Compare
What it does
The audit, repeated — and turned into a stream
An audit is a photograph. Monitoring is the film. Once you know where you stand, the practical question becomes what changed since last week? — and answering it by hand means re-searching your name across news, search and video every few days, remembering what you have already seen and deciding each time whether something is serious.
A Spy Monk monitoring project does that work on a schedule. You give it the entity, the keywords and aliases that matter (including Hindi or regional spellings) and any exclusions — a namesake's city, a product you have discontinued. On each run it queries every source available to your plan, normalises what comes back into a mention record with the source platform, URL, publication date, title, excerpt and language, and de-duplicates by URL hash so a syndicated story counts once. Each new mention is classified by topic, given an AI-estimated sentiment and a risk level, and dropped into one workspace where you can filter, tag, bookmark, mute, archive or convert it into a case.
Alerts are deliberately restrained. Every mention appears in the workspace and in your in-app notifications; email alerts are reserved for mentions assessed as high risk, so when one arrives it means something. Monitoring is the backbone of the Monitor pillar in the Spy Monk dashboard, and the data it accumulates is what makes the trend reports and the Reputation Health Index meaningful over time.
What you get
Inside a monitoring project
- Available now
Keyword projects and aliases
Keywords, aliases, include/exclude rules and a schedule per project. Project and keyword limits depend on your plan.
- Available now
Daily, weekly or monthly runs
Starter runs weekly; Pro and Business can run daily; any plan can trigger a manual run. Each run uses a scan credit, and scheduled runs wait if the workspace has no credits.
- Available now
De-duplication and classification
URL-hash de-duplication, topic tags, AI-estimated sentiment in English, Hindi and Hinglish, and a low-to-critical risk level on every mention.
- Available now
Mentions workspace
Filter by source, sentiment, risk, language or status; tag, bookmark, mute, archive or convert a mention into a case.
- Available now
Notifications and high-risk email alerts
In-app notifications for new mentions; an email when a mention is assessed as high risk. Preferences are per user.
- Phase 2
Mentions-list export, licensed feeds
A downloadable CSV of the filtered mentions list is a Phase 2 item; audit reports already export as PDF, CSV or Excel by plan. Competitor names on a project are not scanned by themselves. Licensed media-monitoring feeds depend on commercial agreements and are pending feasibility.
What it cannot do
The limits, stated plainly
- It covers the sources available to your account, not the whole internet. Private groups, messaging apps, paywalled archives and content behind logins are outside its reach. The coverage row on each run shows what was actually queried.
- It does not read your own review or social accounts yet. Those need the Phase 2 connectors. Until then, review and social adapters report not connected.
- Archiving is local. Archiving or muting a mention hides it in Spy Monk. It does nothing to the original page, and Spy Monk never implies otherwise.
- Sentiment and risk are estimates. Sarcasm, code-switching and missing context mislead classifiers. Confirm the context before acting on any label.
- It is not real-time. Runs follow the schedule your plan allows. Breaking crises need a human on watch; monitoring makes sure the follow-up is complete.
How it works
From a baseline to a steady watch
Start from an audit
Run the free audit first. It establishes the entity, the aliases and a dated baseline score, and it shows which sources were covered so your monitoring expectations are realistic.
Create a project and choose a schedule
Add keywords and exclusions, pick the schedule your plan allows and, on Pro or Business, record competitor names — they are stored, not scanned; comparisons run between entities in Compare. Each run reserves a scan credit; if the workspace has none, Spy Monk notifies you and waits rather than silently skipping.
What you seeWhat you see: a project card with next-run time and credit status.
New mentions arrive classified
Every run normalises results into mention records, de-duplicates them and classifies topic, sentiment and risk. The workspace shows what is new since your last visit.
Triage in the workspace
Filter to high risk, read each item at its source, tag what matters, mute what does not. Mentions that need action become cases with the evidence captured at that moment.
Track the trend
Over weeks, the Health Index trend, sentiment distribution and source split in Reports show whether the picture is improving — within the sources covered.
What you seeWhat you see: trends that carry their coverage with them.
Who it is for
Where scheduled monitoring earns its keep
Hotels and restaurants
Seasonal businesses where one viral complaint lands in the middle of a booking window.
Corporate brands and products
Multi-product companies that need one workspace across brands, languages and teams.
Public figures and creators
People whose name is searched daily and who need to know what new context has appeared.
Doctors and clinics
Practices that must respond carefully and within professional rules when something appears.
Apps, SaaS and marketplaces
Digital products where a forum thread or a video can shift sign-ups within days.
Agencies
Teams monitoring several clients with role-based access per workspace.
What you need to provide
What makes a project useful
- A good keyword set. Your name or brand, its common misspellings, Hindi and regional spellings, product names and the names of spokespeople.
- Exclusions. The words that separate you from namesakes — a different city, industry or product.
- A realistic schedule. Weekly is enough for most professionals; daily suits brands, clinics and creators with constant public exposure.
- Someone who reads the workspace. Monitoring only helps if a named person triages new mentions. Assign roles — owner, admin, analyst, viewer — so that review and approval are separated.
- Authorisation. Monitor yourself, your organisation or an authorised client. Keep a record of the consent or authority you rely on before monitoring any named individual.
Availability
Feature status, matched to the Phase 1 scope
- Monitoring projects, keywords, include/exclude rulesAvailable now
- Monthly / weekly / daily schedules by plan; manual runsAvailable now
- URL-hash de-duplication; topic, sentiment and risk classificationAvailable now
- Mentions workspace: filter, tag, bookmark, mute, archive, convert to caseAvailable now
- In-app notifications; email alert on HIGH riskAvailable now
- Scheduled run waits and notifies when credits are exhaustedAvailable now
- CSV export of the filtered mentions listPhase 2Audit reports already export as PDF, CSV or Excel by plan
- Compare with competitors added as entities, on shared sourcesAvailable nowCompetitor names on a project are not scanned by themselves; share of voice is not calculated
- Reviews and social from connected accountsPhase 2
- Licensed media-monitoring feedsPending feasibility
- Automation rules (trigger → condition → action)Phase 2
- Available now
- Available now7 items
- Phase 2
- Phase 23 items
- Pending feasibility
- Pending feasibility1 item
Questions
Monitoring — frequently asked
How often does monitoring run?
It depends on your plan: Starter projects run weekly, Pro and Business projects can run daily, and every plan can start a manual run. Each run uses one scan credit. If a scheduled run finds no credits, Spy Monk records that it was skipped, notifies you and runs when credits are available.
Will I get an alert for every negative mention?
No. Every mention appears in the workspace and in your in-app notifications, but email alerts are reserved for mentions assessed as high risk so that an alert still means something. You can adjust notification preferences per user.
Does monitoring include social media and reviews?
Public results that appear in the sources Spy Monk checks can include social or review content. Reading your own Google Business Profile, social pages or app-store reviews directly requires authorised account connections, which are coming in Phase 2.
What does archiving a mention do?
It hides the mention in your Spy Monk workspace and keeps it out of your default views. It does not change, hide or delete anything on the original website, and Spy Monk will never describe it that way.
Can I monitor competitors?
Not automatically. You can record competitor names on a project (Pro and Business), but they are not scanned by themselves. To compare, add a competitor as an entity and run its audit on public sources; Compare then sets the scores side by side on the sources both share, with coverage gaps disclosed.
Can I export mentions?
Audit reports export as PDF on every plan, with CSV on Starter and CSV or Excel on Pro and Business. A downloadable export of the filtered mentions list is still a Phase 2 item; in the workspace you can filter and tag mentions.
Is monitoring a named person allowed?
Monitor yourself, your organisation or a client who has authorised you. Do not monitor private individuals. Where personal data is involved, the DPDP Act 2023 applies; the Trust Center explains how Spy Monk treats third-party personal data and which questions remain with counsel.
Know what changed, every week
Start with a free audit; add a monitoring project when you want the picture to stay current.