The words, defined plainly — in English and Hindi

A

Account connectorखाता कनेक्टर

An authorised link between Spy Monk and an account you own — Google Business Profile, YouTube, social pages, app stores, CRM — made through the platform's official permission screen. Connectors are coming in Phase 2, provider by provider.

AI-estimated sentimentAI द्वारा आकलित भावना

The positive, neutral, negative or mixed label a classifier assigns to a mention — a language model where configured, otherwise an English and Hindi/Hinglish word-list method. Always labelled as an estimate and open to correction by a person.

Aliasवैकल्पिक नाम

An alternative spelling, nickname, Hindi form or product name added to an entity so searches match the way people actually write about it. Up to twenty per entity.

Approvalमंज़ूरी

A record created by an Admin or Owner naming the action (reply, publisher request, platform report or legal escalation) and its recipient. Required before a case can be marked as submitted; single-use and voided if the plan changes.

Archiveसंग्रहित करना

Hiding a mention from the default view in your Spy Monk workspace. Archiving changes a status field in Spy Monk only; the original content at its source is untouched, and Spy Monk never implies otherwise.

Available nowअभी उपलब्ध

The availability label for a feature that exists and works in the current version. Used consistently across the site, the product and the PDF, following the engineering scope register.

B

Blackmail and extortionब्लैकमेल और जबरन वसूली

Threats to publish or spread content unless a demand is met. An urgent Spy Monk case type: preserve evidence first, then report at cybercrime.gov.in or on the national helpline 1930. Spy Monk is not an emergency service.

C

Caseकेस

The tracked record for one issue — a review, article, video, post, impersonation or threat — holding its reference number, type, priority, linked mentions, notes, evidence and status history. Not a lawsuit; a working file.

Case pipelineकेस पाइपलाइन

The eleven stages a case moves through: Detected, Investigating, Evidence collected, Awaiting approval, Submitted, Awaiting response, Escalated, Resolved, Rejected, Outcome verified, Closed. Transitions are validated and every change is logged.

Coming in Phase 2चरण 2 में आ रहा है

The availability label for a feature that is specified and scheduled for the next development phase — such as account connectors, webhooks or scheduled exports — but is not usable yet.

Confidence bandभरोसे का दायरा

The high, medium or low label on every Spy Monk score, based on how much of the model's weight has data and how many mentions sit behind it. A low band means read the score as a rough direction only.

Correction requestसुधार का अनुरोध

A request to a publisher or channel to correct, clarify or update identified statements, with the disputed points and supporting documents set out. Respects editorial independence and never asks for confidential sources.

cybercrime.gov.in and 1930साइबर अपराध पोर्टल और हेल्पलाइन 1930

India's National Cyber Crime Reporting Portal and its toll-free helpline. The first stop for extortion, threats, impersonation or online harassment; Spy Monk points to them wherever a crime may be involved.

D

Data Principal and Data Fiduciaryडेटा प्रिंसिपल और डेटा फ़िड्यूशियरी

Terms from the Digital Personal Data Protection Act, 2023: the Data Principal is the person the data is about; the Data Fiduciary decides the purpose and means of processing. For account holders, Spy Monk acts as Data Fiduciary.

De-duplicationदोहराव हटाना

Storing a page once per entity by hashing its normalised URL, so a story found by an audit and again by a later run, or carried by trackers and fragments, is not counted twice.

De-indexingडी-इंडेक्सिंग

Asking a search engine to stop showing a specific page in results for certain queries, where its policies or the law make the page eligible. A request about the search listing, not the page itself, and decided by the search engine.

Defamationमानहानि

A case category for published statements the customer disputes as false and damaging. Spy Monk records the statements and evidence; whether a statement meets the legal test is for a court and qualified professionals, never for the software.

Demo dataडेमो डेटा

Deterministic sample results shown only in demonstration environments so flows can be tested. Marked DEMO in the coverage table and never shown in a customer's live audit.

E

Entityइकाई

The person, brand, product, business, website, app or content URL that an audit or monitoring project is about. Each entity has a kind, a name and optional aliases; plans limit how many a workspace can hold.

Evidenceसाक्ष्य

Snapshots, screenshots, PDFs, files and notes attached to a mention or case, each stored with its capture time and a SHA-256 fingerprint. Evidence shows what a page said at a moment in time; it does not by itself prove a statement false.

Evidence-based requestसाक्ष्य-आधारित अनुरोध

A specific, documented and respectful request to a platform, publisher or search engine, built from preserved evidence and approved before it is sent. What Spy Monk helps you prepare instead of promising outcomes.

G

Grievance Officerशिकायत अधिकारी

The named person who receives complaints and personal-data requests about Spy Monk, with published contact details and response timelines on the grievance page. The appointment is pending before launch.

H

Handoffहैंडऑफ़

When an approved draft is opened in your own mail app or an official portal for you to send. Spy Monk records it as a handoff, not as sent: only a provider confirmation or your proof marks it sent or delivered.

Harmonised source panelसमान स्रोत पैनल

The set of sources every side of a comparison has in common. Spy Monk compares scores only on that panel; when panels differ the differences are marked as estimates, and with fewer than two shared sources the comparison is blocked.

Hinglishहिंग्लिश

Hindi written in Latin script or mixed with English, common in Indian reviews and comments. Spy Monk's classifiers handle English, Hindi and Hinglish; sarcasm and code-mixing still deserve a human read.

HTML snapshotपेज स्नैपशॉट

A copy of a web page's HTML captured by Spy Monk through a safety-checked fetcher, stored as evidence with its time and fingerprint. Captures what the page contained when Spy Monk fetched it.

I

Impersonationप्रतिरूपण

A profile, page or site presenting itself as you or your organisation. A Spy Monk case type whose evidence — the profile, its claims, the dates — is preserved before a report is prepared for the platform.

Insufficient dataअपर्याप्त डेटा

The state Spy Monk shows instead of a score when an audit has fewer than 8 mentions, fewer than 2 sources or less than 60 % of the model weight with data: "Not enough verified data to calculate a reliable score".

L

Legal escalationक़ानूनी कार्रवाई की ओर बढ़ाना

Moving a case towards formal legal steps. In Spy Monk it requires both an approval and professional review, and the platform itself sends nothing. The approval action exists; submission waits for the review workflow.

M

Mentionउल्लेख

A single piece of public content that refers to an entity — an article, search result, video or post — normalised into standard fields: source, URL, date, excerpt, language, AI-estimated sentiment, risk and topics.

Monitoring projectनिगरानी प्रोजेक्ट

A saved search with a schedule for one entity: keywords, exclusion keywords, languages and competitor names. Each run re-checks the accessible sources, stores only new mentions and uses one scan credit.

Monitoring scheduleनिगरानी अनुसूची

How often a project runs: daily, weekly or monthly, limited by the plan's fastest schedule (weekly on Starter, daily on Pro and Business). A manual run is possible at any time with credits.

Muteम्यूट करना

Keeping an irrelevant or noisy mention out of your way while leaving it searchable. Reversible, and — like archiving — without any effect on the original page.

N

Not connected (coverage)कनेक्ट नहीं

A coverage status meaning the source needs an account connector that is not in place — for example reviews from your own Google Business Profile. Appears until the relevant Phase 2 connector ships and you authorise it.

P

Pending feasibilityव्यवहार्यता की जाँच जारी

The availability label for a feature whose API access, permission, legal basis or provider capability is not yet verified. Never described as live; the honest answer is "we are checking what is possible".

Platform reportप्लेटफ़ॉर्म रिपोर्ट

A formal report to a platform's own complaint or review channel — for example about a review, profile or post — citing the policy concerned and attaching evidence. One of the four approval actions in a Spy Monk case.

Potential policy violationसंभावित नीति उल्लंघन

The preferred way to describe content that may breach a platform's rules. Used instead of calling content fraudulent or unlawful, because only the platform or a court can make that determination.

Preliminary auditप्रारंभिक ऑडिट

The free first assessment Spy Monk runs for a name, brand, product, website or URL. It queries the sources available to it, lists every source it could not check, scores the result and produces a PDF. The start of understanding, not a verdict.

Professional reviewपेशेवर समीक्षा

Review of a proposed legal step by a qualified professional, such as an advocate. Required in addition to an approval for legal escalation; until the review workflow exists, legal escalation cannot be submitted in Spy Monk.

Q

Quiet hoursशांत घंटे

A notification preference that holds non-urgent emails and messages until a window ends, in the workspace's time zone. Payment, account and credit notices are always delivered.

R

Recovery codeरिकवरी कोड

One of ten single-use codes issued when two-factor authentication is enabled, shown once and stored hashed. Used to sign in if the authenticator app is unavailable.

Renormalisationपुनर्सामान्यीकरण

Rescaling the weights of the score dimensions that have data so they make up the full weight when others have none. Spy Monk does it only while enough of the model remains, and shows the weights actually applied.

Reputation Health Indexरेप्युटेशन हेल्थ इंडेक्स

Spy Monk's versioned 0–100 score of the public picture of an entity, from the sources an audit could read: five weighted dimensions, a confidence band and explanation lines, or no number when verified data is insufficient. Directional, not a credit score or a legal finding.

Review bombingरिव्यू बॉम्बिंग

A sudden coordinated wave of reviews, usually negative, aimed at a business or person. A Spy Monk case type; the response is evidence, a platform report citing the relevant policy, and calm public communication.

Right of replyजवाब का अधिकार

The opportunity for a person or organisation discussed in a report to have their response published or appended. Requested, not demanded; whether and how it is granted is the publisher's decision.

Risk levelजोखिम स्तर

Low, medium, high or critical — an AI estimate of how urgent a mention is, with critical reserved for extortion, legal or criminal content and high for fraud, harassment, safety or privacy allegations. Email alerts are sent for high and critical only.

Risk reasonजोखिम का कारण

The short plain-words explanation stored with a mention's risk level, so a person can see why it was flagged before deciding whether to act.

Roleभूमिका

What a member may do in a workspace: Owner, Admin, Analyst or Viewer. Analysts create audits, projects and cases; Admins and Owners additionally record approvals, manage members and handle billing; Viewers read.

S

Scan creditस्कैन क्रेडिट

The unit of usage in Spy Monk. One credit is consumed each time an audit or a monitoring run starts. Plans include a monthly allowance; extra credits can be bought. Runs are held, never skipped silently, when the balance is empty.

Scenario estimateपरिदृश्य अनुमान

A broad range the scenario planner shows for a hypothetical improvement, such as faster replies. Labelled "not a forecast or guarantee"; it assumes the same sources and model and never models rating manipulation.

SHA-256 fingerprintSHA-256 फ़िंगरप्रिंट

A cryptographic hash computed when evidence is captured and returned with every download. If a single byte of the file changes, the fingerprint changes, so anyone can check the file is the one that was stored.

Share of Voiceशेयर ऑफ़ वॉइस

The proportion of mentions about a topic that concern you compared with named competitors, measured on equivalent sources and periods. Spy Monk does not calculate it today: Compare works on Reputation Health Scores, and share of voice from connected accounts is pending feasibility.

Source adapterस्रोत एडेप्टर

The component that queries one kind of public source — news, web search, YouTube — and writes its own coverage row. An adapter without a configured provider reports the source as unavailable rather than skipping it.

Source coverageस्रोत कवरेज

The table every audit and monitoring run produces, stating for each source whether it was covered, unavailable, not connected or demo. Printed on screen, in the PDF and in the API so a score is never read without its limits.

T

Takedown requestहटाने का अनुरोध

A request to a platform to remove content under its own policies or applicable law, supported by evidence. Spy Monk helps prepare and track it; the platform decides, and removal is never guaranteed.

Topicविषय

A short lowercase tag the classifier assigns to a mention, up to five per mention, used to spot recurring themes such as billing, delays or staff behaviour.

Two-factor authenticationटू-फ़ैक्टर ऑथेंटिकेशन

A second step at sign-in using a time-based code from an authenticator app. Optional for every account, required for platform administrators, and accompanied by single-use recovery codes.

U

Unavailable (coverage)उपलब्ध नहीं

A coverage status meaning the source could not be reached or returned an error during the run. The source is listed and excluded from the score; it is never estimated.

Unverified reviewerअसत्यापित रिव्यू लेखक

A reviewer who cannot be matched to a customer or service record. The correct label when records do not confirm a visit; it does not establish that the review is false or that the person never visited.

W

Workspaceवर्कस्पेस

The account boundary in Spy Monk (technically a tenant): its entities, projects, mentions, cases, members and billing. Data is isolated per workspace; a person can belong to several and switch between them.