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Free reputation audit
A preliminary, source-by-source picture of what accessible public sources say about a person, brand, product or page — with a Reputation Health Index and an honest account of what could not be checked.
Updated By Drive Digital Editorial
No card needed
Evidence-linked findings · Coverage shown, never assumed · Nothing is sent anywhere without your approval
Direct answer
What is a reputation audit and what does the free Spy Monk audit include?
A reputation audit is a structured check of what accessible online sources currently say about a person, business or product. The free Spy Monk audit queries the sources available to it, scores the results with a 0–100 Reputation Health Index, links every finding to its source and lists each source it could not check.
- Reputation Health Index: 0–100, calculated with a fixed, published formula
- Every finding links to its original URL
- Coverage table shows covered, unavailable and not-connected sources
- Downloadable PDF carries the same coverage table
What it does
A first, honest map of your public footprint
Most people discover a reputation problem late — a patient mentions a review, a client forwards a news link, a recruiter asks about a video. The free audit is designed to move that discovery forward. You give Spy Monk a name, business, brand, product, website, app or a single content URL, plus the aliases people actually use (a Hindi spelling, an old trading name, a founder's name), and it runs the same query across every source it can reach.
What comes back is not a verdict. It is an organised set of findings, each linked to its original page, each carrying an AI-estimated sentiment (positive, neutral, negative or mixed) and a risk level from low to critical. Findings in English, Hindi and Hinglish are handled; where no language model is configured, Spy Monk falls back to a bilingual lexicon and says so. On top of the findings sits the Reputation Health Index — a single 0–100 number computed by a deterministic formula, so the same data always produces the same score and you can compare audits month to month.
The most useful part of the report is often the coverage table. For every source adapter — news, web search, video, reviews, social — the audit records whether it was covered, unavailable, not connected or demo, with a note explaining why. A low score built on three covered sources means something different from a low score built on eight, and Spy Monk shows you which one you are looking at.
What you get
Inside a free audit
Each item carries its real availability today. Nothing here is described as live unless it is.
- Available now
Entity set-up with aliases
Audit a person, brand, product, business, website, app or a single URL. Add aliases, locations and distinguishing keywords so the right entity is found.
- Available now
News discovery
Public news sources are queried live for your entity and aliases, de-duplicated by URL so one story is not counted twice.
- Available now
Web search and video results
Web search and YouTube results are included where the search provider is enabled for the deployment; the coverage table says when they were not.
- Available now
Reputation Health Index and PDF
A 0–100 score with a plain-language explanation of what moved it, plus a downloadable PDF that carries the same coverage table.
- Phase 2
Reviews and social posts from your own accounts
Reading Google Business Profile reviews, social pages or app-store reviews needs authorised account connections, which arrive with the Phase 2 connectors.
- Phase 2
AI disambiguation of same-name entities
Today matching is name-and-alias based. Automatic separation of two people or firms with the same name is planned for Phase 2.
What it cannot do
The limits, stated plainly
- It does not see private spaces. Closed groups, direct messages, content behind logins and deleted posts are outside its reach.
- It does not read your own review or social accounts yet. Until the Phase 2 connectors ship, review and social adapters report not connected (or demo in a demonstration workspace) and do not count towards your score.
- It cannot tell two people with the same name apart on its own. A finding about a namesake can appear. Add aliases and locations, and read each finding before you act on it.
- Sentiment is an estimate. Sarcasm, mixed languages and missing context can mislead any automated classifier. Every label is marked AI-estimated for that reason.
- It is not a legal assessment. A high-risk label means the content deserves attention, not that it breaks any law or policy.
How it works
From a name to a usable report
Create a free account and describe the entity
Sign up with email or mobile OTP, choose the entity type and add the name, aliases and location. You confirm that you are auditing yourself or an organisation you are authorised to represent.
What you seeWhat you see: an entity card with the aliases Spy Monk will search for.
Spy Monk queries each source and records coverage
Every adapter runs the same query, normalises the results and de-duplicates them by URL hash. Each adapter writes a coverage row — covered, unavailable, not connected or demo — with a short reason.
What you seeWhat you see: the audit progressing source by source, usually within a few minutes.
Findings are classified and scored
Each finding gets a topic, an AI-estimated sentiment and a risk level. The Reputation Health Index is calculated from the sentiment balance, any available ratings, the number of high-risk findings and whether negativity is concentrated in the last 30 days.
What you seeWhat you see: the score, the risk band and a sentence for each factor that moved it.
Read the report and keep the PDF
Open each finding at its source before drawing conclusions. The PDF contains the same findings, score explanation and coverage table so limitations travel with the document.
What you seeWhat you see: a dated report you can share with a colleague or adviser.
Decide what happens next
Start a monitoring project to track changes, or open a case for a specific finding — a review, an article, a video — with its evidence preserved. Every outward step from a case needs an approval from your team first.
What you seeWhat you see: suggested next actions linked to the findings that prompted them.
Who it is for
Who runs a free audit first
The audit is the entry point for every Spy Monk customer type. These are the most common starting situations.
Doctors and clinics
A clinic hears about a review or a forum thread second-hand and wants to see the whole public picture before deciding whether to respond.
Startups and SMEs
A founder preparing for a funding round or a large tender wants to know what a diligence search will surface.
Public figures and creators
Someone whose name is their brand wants a dated baseline before a launch, a campaign or a contract negotiation.
Schools, colleges and coaching
An institution wants to understand what parents and students read online before admissions season.
Agencies acting for clients
A PR or marketing agency needs a neutral, source-linked snapshot to open a conversation with a client.
Anyone with a namesake problem
A professional who keeps being confused with someone else wants to see how often, and where, that happens.
What you need to provide
Five minutes of preparation
- The exact name people use — including spellings in Hindi or regional languages, abbreviations and former names.
- Aliases and anchors — a city, a speciality, a product line or a founder's name that separates you from namesakes.
- Authorisation — you must be the person, or authorised to represent the organisation, you are auditing. Spy Monk is not a tool for profiling private individuals, and the acceptable use policy says so.
- A website or app link if you have one; it helps the adapters match results.
- Patience with the coverage table — read which sources were covered before reading the score.
Availability
Feature status, matched to the Phase 1 scope
Labels follow the product scope register. If something is not live, this page says so.
- Preliminary audit with per-source coverage tableAvailable now
- Reputation Health Index (0–100) with explanationAvailable now
- Downloadable PDF reportAvailable now
- News sourcesAvailable now
- Web search and YouTube resultsAvailable nowWhere the search provider is enabled for the deployment
- Customer-submitted URL analysisAvailable nowAny public page can be added, fetched safely and classified
- Reviews and social from connected accountsPhase 2
- AI disambiguation of same-name entitiesPhase 2
- Comparison over time or with competitors added as entitiesAvailable nowIn Compare, on the sources every side shares — not inside the audit report
- Licensed media-monitoring feedsPending feasibility
- Available now
- Available now7 items
- Phase 2
- Phase 22 items
- Pending feasibility
- Pending feasibility1 item
Product facts
Numbers you can check
- Reputation Health Index range1
- 0–100
- sentiment classes: positive, neutral, negative, mixed2
- 4
- launch languages incl. Hinglish lexicon fallback2
- EN + HI
- URL hash used to de-duplicate findings2
- SHA-256
Sources
- Spy Monk Reputation Health Index formula — documented here
- Spy Monk audit engine specification — documented here
These are facts about the product, not market statistics. Spy Monk publishes no customer numbers, ratings or testimonials.
Questions
Free audit — frequently asked
Is the free audit really free?
Yes. The free plan covers one entity and includes a scan credit for a preliminary audit each month, and no card is needed. Paid plans add monitoring schedules, more credits, more entities and case management. Current prices are listed on the pricing page and are exclusive of GST.
Which sources does the audit actually check today?
Public news sources are live. Web search and YouTube results are included where the search provider is enabled for the deployment. Reviews from Google Business Profile, social pages and app stores need authorised account connections, which are coming in Phase 2 — until then those rows show not connected. Every audit lists what was and was not covered.
Why does my audit say some sources were unavailable?
A source is marked unavailable when it needs an account connection you have not made, when the provider did not respond, or when access is not permitted. Spy Monk shows this rather than guessing, and unavailable sources are not counted in your score.
How is the Reputation Health Index calculated?
It starts from a neutral base and moves up or down with the balance of positive and negative findings across covered sources. Where ratings are available they adjust the score; each high- or critical-risk finding deducts points up to a cap; and a concentration of negative findings in the last 30 days deducts a little more. The formula is fixed, so two audits of the same data always agree. Treat it as a guide for tracking change, not an absolute measure.
Can I audit a competitor, an ex-employee or a person I am in a dispute with?
You can audit yourself, your own organisation, or a client who has authorised you to act for them — the audit asks you to confirm that before it runs, and the confirmation is recorded. A competitor or peer organisation can be added for benchmarking only: Spy Monk reads the same public sources about it and compares in Compare, but you cannot open incidents, correspondence or cases about it, and Spy Monk never suggests who wrote its reviews. Private individuals you do not represent — an ex-employee, someone you are in a dispute with — may not be audited under the acceptable use policy, and a person can never be added as a competitor.
The audit found results about someone else with my name. What now?
Add aliases, a location or a speciality to narrow the match, then run it again. Until the Phase 2 disambiguation model ships, read each finding at its source before drawing any conclusion about it.
What happens to the data from my audit?
Findings are stored in your workspace so you can track change over time and convert them into monitoring projects or cases. Evidence you add is fingerprinted with SHA-256. How long data is kept, and how to request deletion, is set out in the privacy notice, which is currently a draft pending counsel review.
Start with the picture, not the argument
Run a free preliminary audit, read the coverage table, then decide whether monitoring or a case is the right next step.
No card needed