Platform · Monitoring
Monitoring that tells you what it watched
A monitoring project checks the same accessible sources on a schedule, so you notice a new mention early and calmly rather than late and in a hurry. Every run states which sources it covered, uses one scan credit, and alerts you only when something is assessed as high risk.
Updated By Drive Digital Editorial
Monitoring is added on paid plans
Accessible public sources only · Archiving never deletes at source · Alerts reserved for high risk
Direct answer
How does reputation monitoring work in Spy Monk?
You create a monitoring project for one entity with keywords and aliases, choose a daily, weekly or monthly schedule allowed by your plan, and Spy Monk re-checks its accessible sources on that schedule. New mentions are de-duplicated, classified and added to your workspace; an e-mail or WhatsApp alert follows when one is assessed as high risk.
- Schedules by plan: Starter weekly; Pro and Business daily; monthly on every paid plan; manual runs any time
- Each run uses one scan credit; without credits the run is held and you are notified — never skipped silently
- Alerts: in-app record for every run; e-mail or WhatsApp only for high-risk mentions
The idea
Early, calm and specific
Most reputation damage is not caused by the first mention. It is caused by the weeks in which nobody noticed, the copies that appeared in the meantime, and the hurried response that followed. Monitoring exists to shorten that gap.
A Spy Monk monitoring project is a saved search with a schedule. It belongs to one entity — a person, brand, product or business — and carries the keywords and aliases that describe how people actually write about that entity, including Hindi and Hinglish forms. On each run the project queries the same source adapters as an audit, which keeps results comparable over time, and stores only what is new. A story you have already seen is not counted twice; the same URL is recognised by its hash.
The output is deliberately unexciting: a list of new mentions in the workspace, each with its source, excerpt, language and an AI-estimated sentiment and risk level, plus a notification that the run completed. The one exception is a mention assessed as high risk — a credible threat, an allegation gaining traction, a possible impersonation — which also triggers an email so you can look the same day. Everything else waits for you.
Capabilities
What a monitoring project does
- Available now
Keywords and aliases
Up to 10, 25 or 50 keywords per project depending on plan. Add brand variants, product names, founders' names and the way customers misspell you.
- Available now
Schedules you choose
Daily, weekly or monthly, as your plan allows, plus a manual run whenever you need one. An hourly scheduler picks up projects whose next run is due.
- Available now
De-duplication
Mentions are keyed by entity and URL hash, so a syndicated article or a re-shared video appears once in your list, not five times.
- Available now
Sentiment, topic and risk
Each new mention is classified by a language model where configured, or by the English and Hindi/Hinglish word-list fallback, and always labelled AI-estimated.
- Available now
High-risk alerts
An e-mail or WhatsApp alert when a mention is assessed as high risk; an in-app record for every completed run. Communication preferences let you choose e-mail and/or WhatsApp per message type, and quiet hours. There are no SMS or push notifications.
- Available now
Credit-aware scheduling
Each run uses one scan credit from your monthly allowance. When the balance is empty the project is marked awaiting credits and you are told — nothing runs behind your back.
- Available now
Competitors and Compare
Competitor names can be stored on a project, but they are not scanned by themselves. To compare, add a competitor as an entity and run its audit; Compare then uses only the sources both sides share.
- Phase 2
Connected-account sources
Reviews and comments from your own Google Business Profile and YouTube channel, through official permission screens, are the first Phase 2 connectors.
- Pending feasibility
Licensed media feeds
Print and broadcast monitoring depends on licensing; the adapter slot exists but no feed is live.
Setting up
From first audit to a running project
Start from an audit
Run the free audit for the entity you want to watch. It tells you which sources are covered for that entity, which words find the right results and where same-name confusion appears — all of which you will reuse in the project.
Create the project
Name it, pick the entity, add keywords and aliases. Keep the list specific: a brand name plus a city finds you; a generic word finds everyone.
Choose the schedule
Weekly is enough for most individuals and small practices; daily suits brands, clinics and creators with active audiences. Each run uses one scan credit, so the schedule and your plan's allowance should match.
Set notification preferences
Decide which messages reach you by e-mail or WhatsApp — the only two channels Spy Monk uses — and set quiet hours. Every notification is also kept in your in-app alerts list; payment and security notices cannot be muted.
Triage, then decide
Review new mentions in the workspace. Mute the irrelevant, bookmark the useful, tag by theme, and convert anything that needs a response into a case.
Entitlements
Monitoring limits by plan
- monitoring projects on Starter / Pro / Business1
- 1 / 3 / 10
- keywords per project on Starter / Pro / Business1
- 10 / 25 / 50
- scan credits per month on Starter / Pro / Business1
- 10 / 40 / 150
- fastest schedule on Starter / Pro / Business1
- Weekly / Daily / Daily
Sources
- Spy Monk plan definitions — documented here
Introductory entitlements from the plan definitions; prices and allowances are shown live on the pricing page and may change before launch.
Limits, stated plainly
What monitoring cannot do
It only checks the sources available to your account. Monitoring is not a feed of the entire internet. Private groups, closed accounts, messaging apps and content behind logins are out of reach for every monitoring tool, and Spy Monk says so in the coverage table of each run.
It does not read your own accounts yet. Reviews on your Google Business Profile, comments on your videos and posts on your pages need account connections through the platform's official permission screen. These are coming in Phase 2; until then, public results that appear in the sources we check are what you see.
Archiving is not deletion. Muting or archiving a mention changes what you see in Spy Monk. It does nothing to the original page, and Spy Monk will never suggest otherwise.
Sentiment is an estimate. Sarcasm, code-mixed Hinglish and missing context mislead classifiers. Treat a negative label as an invitation to read, not a conclusion — and treat a positive one the same way.
Questions
Monitoring questions
How often does monitoring run?
Starter plans run weekly; Pro and Business plans can run daily. Any paid plan can choose monthly, and you can start a run manually at any time. Each run uses one scan credit.
Will I be alerted about every negative comment?
No. Every new mention appears in your workspace with an in-app notification for the run, but e-mail and WhatsApp alerts are reserved for mentions assessed as high risk, so that an alert still means something.
What happens when I run out of credits?
Scheduled runs are held, the project is marked awaiting credits and you receive a notification that cannot be muted. Buying credits or upgrading resumes the schedule; nothing is skipped silently.
Does monitoring include social media?
Public social content that appears in the sources we check — news and web search results, YouTube where enabled — can be included. Reading your own social accounts directly needs connectors, which are coming in Phase 2.
Can I monitor a competitor?
Competitor names can be stored on a project, but Spy Monk does not scan them by themselves. To compare, add the competitor as an entity and run its audit on public sources; Compare then uses only the sources both sides share and lists what each side is missing. Monitoring private individuals you do not represent is not permitted.
Know early. Decide calmly.
Start with the free audit to see which sources cover you; add monitoring when you want to keep watching.
No card needed