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Built to make reputation work honest

Spy Monk is built and run by Drive Digital. We started it because the market for "online reputation management" was full of promises nobody could keep — and short of tools that showed people the evidence and let them decide. This is who we are and how we work.

Updated By Drive Digital Editorial

Evidence-based · No guaranteed removals · Fair to critics, reviewers and journalists

Direct answer

Who is behind Spy Monk?

Spy Monk is built and run by Drive Digital, an Indian digital marketing and communications company. Spy Monk is its reputation-intelligence and resolution platform for people, brands and institutions in India, built on four principles: every finding has a source, nothing leaves without approval, no outcome is guaranteed, and critics, reviewers and journalists are treated fairly.

  • Registered office: 417–418, Alankar Plaza, Vidhyadhar Nagar, Jaipur, Rajasthan
  • Positioning: Monitor. Understand. Resolve. Protect. Grow. — Don't fight publicly. Fight strategically.
  • Development in phases; every feature labelled by its real status on this site

Why we built it

The problem with how reputation is managed

Drive Digital works with businesses and professionals on marketing, public relations and their presence online. In that work, one conversation kept repeating. A client found something damaging about themselves online. They were frightened, often rightly. And the help on offer fell into two kinds: expensive agencies that promised to "clean up" results, and software that showed a dashboard full of numbers without saying where the numbers came from.

Both kinds shared a flaw. They asked the client to trust without being able to check. The agency could not actually control a platform's or a court's decision, so a promise of removal was a promise about someone else's behaviour. The software could not see the whole internet, so a score without a coverage list was a guess dressed as a measurement.

We wanted a third kind: a tool that shows the evidence, says plainly what it could and could not check, helps prepare a specific and lawful request, records who approved it, and tracks what actually happened. A tool that treats the people on the other side — reviewers, journalists, commenters — as people with rights, not obstacles. That is Spy Monk.

Principles

Four commitments the product is built around

  • Every finding has a source

    Findings link to the original page and the time we found it. Audits list the sources that were covered and the ones that were not, and that list is printed in every PDF. A score is never shown without its coverage.

  • Nothing leaves without approval

    No report, correction request, reply or legal step leaves Spy Monk without an approval record from an authorised member of your team. Legal escalation additionally requires review by a qualified professional. Spy Monk itself sends nothing.

  • No guaranteed outcomes

    Platforms, publishers, search engines and courts decide. We help you prepare a clear, lawful, evidence-based request — and we record the outcome, whatever it is. We publish no success rates because we do not control them.

  • Fair to critics and reviewers

    Genuine criticism and journalism are respected. We do not write or buy reviews, pressure reviewers, try to identify anonymous people or help suppress accurate reporting. A reviewer we cannot match to your records is "unverified", not "fake".

How we work

Honesty as a working method, not a slogan

Saying "we are honest" is cheap. We try to make it checkable.

Availability labels. Every feature on this site, in the product and in the PDF is marked Available now, Coming in Phase 2 or Pending feasibility, from the same scope register the engineering team works from. If a page describes something in the present tense, it exists.

An editorial source log. Every legal, regulatory or platform statement on this site is logged with the source we consulted and the date. Where we could only reach a secondary source, we say so and flag it for counsel.

A legal-review register. Our policy pages are drafts until qualified counsel has reviewed them. They carry a visible draft banner, a version and a date, and every open question — including the exact form of our own registered name — is listed for the reviewer.

Release gates. Before any release we check six gates drawn from our specification: approved connector access, no guaranteed removals, verified evidence, explicit permissions, secure payments and human review for consequential legal actions. The results are written down, including the items that are not yet met.

No invented proof. You will find no testimonials, client logos, case studies or statistics on this site. When we have consented, anonymised, evidenced case studies, they will be labelled as such.

Roadmap

How Spy Monk grows, in phases

  1. Phase 1 — now

    Core foundation

    Website, onboarding, authentication, profiles, the free audit, dashboard, basic monitoring, Compare, subscriptions and reports with PDF, CSV and Excel exports. Cases, evidence and approvals are live. Everything on this site labelled Available now belongs here.

  2. Phase 2

    Reputation intelligence

    Account connectors starting with Google Business Profile and YouTube, competitor monitoring and Share of Voice, webhooks, scheduled exports and branded reports, automation rules, AI-assisted disambiguation and insights.

  3. Phase 3

    Resolution workflows

    Review verification against customer records, media and video fact-verification workflows, guided correction and complaint documents, editorial outreach, case escalation with professional review.

  4. Phase 4

    Mobile and professional services

    Store releases of the Android and iOS apps, consultations with independent advocates, specialist workspaces.

  5. Phase 5

    Enterprise expansion

    White-label delivery for agencies, enterprise single sign-on, custom integrations, multi-country support and agency APIs.

What we will not do

The refusals that define us

We will not promise removal, delisting or a court outcome. We will not call a reviewer fake or a statement unlawful; those are findings for platforms and courts. We will not write or buy reviews, coordinate reports against a business, or help anyone pressure a reviewer to delete genuine feedback. We will not try to identify anonymous people or ask a journalist for their sources. We will not monitor a private individual the customer is not authorised to represent. And we will not describe a feature as live before it is.

These refusals cost us customers sometimes. They are also the reason a request prepared in Spy Monk is credible with the people who decide it, and the reason our own customers can trust what the product tells them about themselves.

Company

Who we are, on paper

operating entity (exact registered name under confirmation — legal-review register LR-01)1
Drive Digital Media Pvt. Ltd.
417–418, Alankar Plaza, Vidhyadhar Nagar1
Jaipur, Rajasthan
market served in Phase 1; English, Hindi and Hinglish content analysed2
India
development phases from core foundation to enterprise expansion2
5

Sources

  1. Drive Digital company records
  2. Spy Monk Phase 1 product scope — documented here

We publish no founding date, headcount, client count or revenue figures until they can be verified. Contact details for grievances and data requests are on the grievance page.

Judge the product, not the page

The free audit shows how we work: a coverage table, a sourced finding list and a score you can explain.