Industries · Practices and professionals · White-label pending feasibility
PR and marketing agencies
Agencies carry their clients' reputations and their own. Spy Monk gives an agency separate client workspaces, roles that match how account teams actually work, an approval trail that proves what was posted with whose consent, and reports that state their coverage. White-label delivery and branded reports are on the roadmap, not live.
Updated By Drive Digital Editorial
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One workspace per client · Client authorisation recorded · No review generation, ever
Direct answer
Can a PR or marketing agency use Spy Monk for several clients?
Yes. Each client is a separate workspace with its own entities, monitoring projects, cases, roles and billing; agency staff switch between workspaces as analysts or admins per client. Every public reply or report needs an approval record, protecting agency and client. White-label delivery, branded PDF reports and agency APIs are roadmap items and are not live.
- Multi-workspace membership with a switcher is live; each client's data is isolated
- Roles per workspace: owner, admin, analyst, viewer; approvals logged with the approver
- Branded and scheduled reports are Phase 2; white-label is Phase 5 (pending feasibility)
- Spy Monk has no review-generation feature and the acceptable use policy prohibits it
The landscape
Accountability is the agency's product
Reputation work done by an agency has one problem that in-house work does not: proving, later, exactly what was done, on whose instruction, with what evidence and what result. A client remembers a reply differently. A reviewer complains that an agency contacted them. A platform asks who submitted a report. A journalist asks whether a correction request came from the subject or a hired firm. An agency that cannot answer these questions from a record is exposed — and so is its client.
The Indian market adds its own pressures. Clients ask agencies to "get reviews removed" or "push the article down"; some vendors promise exactly that. Doing it, or pretending to, breaks platform rules, misleads the client and can damage the agency's own standing when it fails. Regulated clients — clinics, law firms, chartered accountants, coaching centres — bring rules on publicity that the agency must know as well as the client does: the National Medical Commission's 2026 guidelines bar soliciting or sharing patient reviews; the Bar Council of India prohibits advocates from advertising; the CCPA's coaching guidelines treat unsubstantiated success claims as misleading advertisements. An agency that generates reviews or results claims for such a client is creating a liability.
DRS is built for the accountable version of agency work. Each client is a separate workspace with isolated data. Agency staff hold roles per workspace, so a junior can triage without approving and the client's own director can approve without seeing other clients. Every outward action — a reply, a publisher request, a platform report — needs an approval record, and every record names the approver. Reports carry their coverage, so the agency never over-claims what was monitored. What Spy Monk does not offer yet is as important: no white-label portal, no branded PDFs, no agency API — those are roadmap items, and this page says so.
What Spy Monk does for agencies
Separate clients, shared discipline
- Available now
Workspace per client
Isolated data, entities, projects, cases and billing per client; agency staff switch between workspaces with one login. Entity and seat limits are per workspace and plan.
- Available now
Roles that match account teams
Account executives as analysts, account directors as admins, the client's own approver as admin, client stakeholders as viewers. Per workspace.
- Available now
Approval trail
Replies, publisher requests and platform reports need an approval record that names the approver and the time — the agency's proof of instruction.
- Available now
Audits, monitoring and cases per client
The full product in each workspace: free audit with coverage, scheduled monitoring, mentions workspace, all case types with fingerprinted evidence.
- Available now
Client reports with coverage
Health Index trends, sentiment, source split and case outcomes in the Reports view, each stating the sources covered; audit reports as PDF. Unbranded today.
- Pending feasibility
Branded reports, scheduled delivery, white-label, agency API
Branded and scheduled PDF reports are Phase 2. A white-label portal and agency APIs are Phase 5 and depend on feasibility.
What Spy Monk will not do
Lines we hold for agencies
- It will not generate reviews, ratings or followers for a client, and it has no feature for contacting reviewers to change or remove reviews. The acceptable use policy prohibits it; platforms penalise it.
- It cannot remove content or move search results. Agencies that promise this to clients should not use Spy Monk to imply it. Prepare the request; let the platform decide; report the real outcome.
- It will not let you monitor individuals for a client — a competitor's founder, a critic, a journalist. Entities are the client's organisation, brands, products and authorised people.
- It is not white-label today. Clients see Spy Monk. Pricing is per workspace and plan; agency terms are discussed through Partner with us.
- It will not substitute for the client's regulatory knowledge. Clinics, advocates, chartered accountants and coaching centres have publicity rules the agency must respect; Spy Monk's templates are neutral by design but the judgement is yours and the client's.
- It gives no legal advice, to the agency or the client.
How it works
Onboarding a client
Create the client workspace and record authority
Set up a workspace in the client's name, add their entities with aliases, and store the client's written authorisation to monitor and act in the case notes. Invite the client's approver as an admin.
What you seeWhat you see: an isolated workspace with its own billing and roles.
Audit and agree the baseline
Run the free audit for each entity. Walk the client through the coverage table before the score, so expectations about sources are realistic from day one.
What you seeWhat you see: a dated PDF per entity for the kickoff deck.
Set monitoring and triage ownership
Projects per brand with the schedule the plan allows. Name the account executive who reads the workspace and the director who approves.
What you seeWhat you see: mentions ranked by risk, triaged daily or weekly.
Work cases with client approval
Reviews, articles, impostors and incidents as cases with fingerprinted evidence. Drafts by the agency; approvals by the client's admin or by the account director under written delegation. Submit through each platform's own channel.
What you seeWhat you see: approval records that name the approver.
Report honestly
Monthly review of Reports with trends, outcomes and coverage, plus the audit PDF; the case log shows what was requested, when and with what result. No ranking claims, no removal claims — only what happened.
What you seeWhat you see: a report the client's board can rely on.
What you need to provide
Setting up as an agency
- A written authorisation from each client covering the entities you monitor and the actions you may take, stored in the workspace.
- A workspace per client; do not mix clients in one workspace.
- A role map: who at the agency triages, who approves, who at the client approves, who at the client reads.
- Sector rules for regulated clients, kept in the case notes: NMC guidelines for clinics, BCI Rule 36 for advocates, ICAI guidelines for chartered accountants, CCPA coaching guidelines for institutes.
- Honest client expectations: coverage is what the plan and the Phase 1 sources allow; removals and rankings are never promised.
- A conversation with us about agency terms, through the partners page.
Availability
Feature status for agencies, matched to the Phase 1 scope
- Multiple client workspaces with one login and a switcher; isolated dataAvailable now
- Roles per workspace; approval gate; audit logAvailable now
- Full audit, monitoring and case features in each workspaceAvailable now
- Reports view and audit exports (PDF, CSV, Excel by plan) with coverage (unbranded)Available now
- REST API per client workspaceAvailable nowBusiness plan per workspace
- Branded PDF reports; scheduled deliveryPhase 2
- Compare a client with peers added as entities in its workspaceAvailable nowShared public sources only; coverage gaps disclosed
- White-label portal, agency APIs and consolidated agency billingPending feasibilitySRS Phase 5; subject to feasibility and commercial terms
- Review generation or reviewer outreachPending feasibilityNot planned; prohibited by the acceptable use policy
- Available now
- Available now6 items
- Phase 2
- Phase 21 item
- Pending feasibility
- Pending feasibility2 items
Questions
PR and marketing agencies — frequently asked
Is Spy Monk white-label?
Not today. Clients see Spy Monk branding, and reports are unbranded PDFs. White-label delivery is a Phase 5 item that depends on feasibility and commercial terms; branded reports are Phase 2. If white-label is essential to your proposition, talk to us through Partner with us before committing.
How do we keep clients' data separate?
Each client is a separate workspace with its own entities, projects, cases, roles and billing. Agency staff are members of several workspaces and switch between them; a client's admins and viewers see only their own. Tenant isolation is a core control described in the Trust Center.
A client wants us to "get reviews removed". What do we tell them?
That no one can promise it. Platforms remove only reviews that break their own policies, and Google states it does not get involved in disputes between businesses and customers. Offer the honest alternative: reply well, fix the cause, report genuine policy violations with evidence, and show the client the recorded outcome. Spy Monk gives you the record to do that.
Can agency staff approve actions, or must the client?
Either, as the client decides in writing. The client's own admin can approve, or the client can delegate approval to the account director in the authorisation you store in the workspace. Every approval is logged with the approver's name, which is the agency's protection.
We serve clinics and coaching institutes. What should we watch for?
The National Medical Commission's 2026 guidelines bar practitioners from soliciting or sharing patient reviews for promotion and prohibit rating manipulation; the CCPA's 2024 coaching guidelines treat unsubstantiated selection or success claims as misleading advertisements. Do not run review drives or results campaigns for such clients, and keep replies factual. See Doctors and clinics and Schools, colleges and coaching.
Can we pull client data into our own reporting tool?
On a Business-plan workspace, yes, through the documented REST API. A consolidated agency API across workspaces is a later item, pending feasibility.
What does an agency pay?
Plans are per client workspace and listed on the pricing page, exclusive of GST. Agency terms, volume arrangements and partner status are discussed individually; nothing on this page is a commitment to specific agency pricing.
Accountable reputation work, client by client
Start with a free audit for one client; set up their workspace, roles and approvals; expand when the record speaks for itself.
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