Industries · Businesses and brands
Corporate brands and products
A company with several brands, dozens of products and customers in three languages needs one place where communications, legal and customer-care teams see the same mentions, work the same cases and approve the same statements. Spy Monk is that place — honest about which sources it covers today.
Updated By Drive Digital Editorial
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Up to ten entities and twenty seats on Business · Roles and approvals built in · Coverage stated on every report
Direct answer
What does Spy Monk offer a corporate communications or brand team?
One workspace for several brands and products, monitored on a daily schedule across news, search and video sources in English, Hindi and Hinglish, with mentions classified by topic, sentiment and risk. Issues become cases with fingerprinted evidence; replies, publisher requests and platform reports need an approval; reports state their coverage. Social and review connectors arrive in Phase 2.
- Business plan: 10 entities, 10 projects, 50 keywords per project, 20 seats, API access
- Roles: owner, admin, analyst, viewer; approvals logged with the approver's name
- Sentiment and risk classification in English, Hindi and Hinglish
- Compare with competitors is available; branded and scheduled reports are Phase 2
The landscape
Many brands, many languages, one standard of evidence
Corporate reputation in India is multilingual, multi-platform and fast. A product-safety rumour starts in a regional-language video, is picked up by a Hindi news site, reaches English business press by evening and lands in the investor-relations inbox the next morning. A packaging change produces a thousand comments in Hinglish. A customer-care handle is cloned and starts asking for OTPs. Each of these touches a different team — communications, legal, customer care, product — and each team keeps its own screenshots in its own folders.
The cost of that fragmentation shows up at the worst moments: when a statement is issued that contradicts what customer care has already said; when legal asks for the original post and nobody has it; when the board asks whether the problem is getting better and the only answer is an anecdote. Large companies solve this with expensive monitoring suites and agencies. Many Indian companies solve it with WhatsApp groups.
DRS offers a middle path with a clear standard of evidence. Every entity — brand, product, spokesperson — has its own Health Index and coverage table. Every mention is normalised into one record with source, URL, date, language, AI-estimated sentiment and risk, and is de-duplicated so a syndicated story counts once. Every issue becomes a case with SHA-256-fingerprinted evidence and a timeline that communications, legal and customer care can all read. Every outward action — a reply, a correction request, a platform report — needs an approval record from an authorised member, so the company speaks with one voice and can prove who authorised each word. And every report carries its coverage, so a trend is never mistaken for the whole picture.
What Spy Monk does for corporate teams
Structure for several brands and several teams
- Available now
Multi-entity workspace
Up to ten entities on Business — brands, products, subsidiaries, spokespeople — each with its own audit, Health Index, monitoring projects and cases.
- Available now
Daily multilingual monitoring
Ten projects with fifty keywords each on Business; daily runs; English, Hindi and Hinglish classification; email alerts for high-risk mentions.
- Available now
Roles and approvals
Twenty seats with owner, admin, analyst and viewer roles. Replies, publisher requests, platform reports and legal escalation each need an approval record.
- Available now
Cases across teams
Product-safety stories, misleading comparisons, cloned support handles and coordinated campaigns as cases with fingerprinted evidence and one shared timeline.
- Available now
Reports and API
Health Index trends, sentiment distribution, source split and case outcomes with coverage stated; a documented REST API with idempotency keys on Business for your own dashboards.
- Phase 2
Social, review and app-store connectors; branded reports
Reading your own Facebook, Instagram, X, LinkedIn, YouTube, Business Profile and app-store accounts directly, and branded or scheduled reports, are Phase 2.
What Spy Monk will not do
Lines we hold for corporate teams
- It cannot remove content or influence editorial decisions. Publishers, platforms and courts decide. Spy Monk prepares evidence-based requests and tracks what happened.
- It will not help suppress lawful criticism or consumer complaints. A product review, a comparison or a complaint about service is legitimate speech. The response is to answer it and fix the cause.
- It will not monitor individuals — employees, journalists, activists or a competitor's staff. Entities are your brands, products, organisation and spokespeople; the acceptable use policy prohibits profiling private individuals.
- It does not cover the whole internet. Today's sources are news, search and video where enabled, plus URLs you submit. Social and review coverage of your own accounts arrives with the Phase 2 connectors, and every report says what was covered.
- It does not issue statements or decide strategy. Your teams do; Spy Monk keeps the record and enforces the approval.
- It gives no legal advice. Legal escalation inside Spy Monk requires professional review that is not yet available; your counsel acts on the record.
How it works
A corporate deployment
Map entities and owners
Create entities for the parent, each brand, key products and spokespeople, with aliases in English, Hindi and regional scripts. Assign an owning team per entity and set roles.
What you seeWhat you see: an entity list with a Health Index and coverage table each.
Run daily monitoring per brand
One project per brand or product line with keywords, aliases and exclusions. Daily runs on Business; analysts triage the workspace each morning; high-risk alerts reach the communications lead by email.
What you seeWhat you see: a mentions workspace filterable by entity, source, language, sentiment and risk.
Case cross-team issues
A safety story, a cloned support handle or a coordinated campaign becomes a case visible to communications, legal and customer care, with snapshots and documents fingerprinted on upload.
What you seeWhat you see: one timeline, one evidence list, several readers.
Approve one voice
Statements, correction requests and platform reports are drafted in the case and approved by an authorised member. The approval record shows who signed off and when.
What you seeWhat you see: approvals logged against each action.
Report with coverage
Monthly or board reports from Reports: trends, sentiment, source split, case outcomes — each with the sources covered stated beneath. Pull the same data through the API into your own dashboards.
What you seeWhat you see: numbers that say what they measure.
What you need to provide
Setting up a corporate workspace
- An entity map. Parent, brands, products, subsidiaries and spokespeople, with the names customers and journalists actually use in each language.
- Owners per entity and a RACI for approvals: who drafts, who approves replies, who approves statements, who approves platform reports.
- Seats. Twenty on Business; roles separate triage from approval.
- Policies in the case notes: your social-media policy, your media policy and your legal team's escalation thresholds, so analysts know when to escalate.
- Integration plan. If you want Spy Monk data in your own BI, the Business plan's API and its OpenAPI document are the route; webhooks and scheduled exports are Phase 2.
- Authorisation records for any spokesperson whose name you monitor.
Availability
Feature status for corporate teams, matched to the Phase 1 scope
- Multi-entity workspace with roles; approvals and audit logAvailable now
- Daily monitoring; English, Hindi and Hinglish classificationAvailable nowLLM classification when an AI key is configured; lexicon fallback otherwise
- News, search and video sources; customer-submitted URLsAvailable nowSearch and video where the provider is enabled
- All case types; evidence with SHA-256; audit reports (PDF, CSV, Excel) with coverageAvailable now
- REST API with idempotency keys and OpenAPI documentAvailable nowBusiness plan
- Social, review and app-store account connectorsPhase 2
- Compare with competitors added as entities, on shared sourcesAvailable nowShare of voice is not calculated
- Branded PDF reports and scheduled deliveryPhase 2
- Automation rules; OpenTelemetry-based SLAsPhase 2
- Licensed media-monitoring feeds; enterprise SSO; white-labelPending feasibilityPhase 3–5; depends on commercial agreements
- Available now
- Available now6 items
- Phase 2
- Phase 23 items
- Pending feasibility
- Pending feasibility1 item
Questions
Corporate brands and products — frequently asked
Can several teams work in one Spy Monk workspace without stepping on each other?
Yes. Entities separate brands and products; roles separate who can triage, who can approve and who can only read; and every approval is logged with the approver's name. Legal can be a viewer on every case; customer care can be analysts on their brand; communications approves statements.
Does Spy Monk cover social media for a large brand?
Public social content that appears in the sources Spy Monk checks can surface today. Reading your own Facebook, Instagram, X, LinkedIn and YouTube accounts directly — comments, mentions, messages — needs the Phase 2 connectors. Every report states which sources were covered, so nobody mistakes partial coverage for the full picture.
How does Spy Monk handle Hindi and regional-language mentions?
Sentiment and risk classification work in English, Hindi and Hinglish, using a language model where one is configured and a bilingual lexicon otherwise; the method used is recorded. Keywords and aliases can be added in Devanagari and other scripts. Other Indian languages are classified on a best-effort basis today.
Can we pull Spy Monk data into our own dashboards?
On the Business plan, yes, through the documented REST API with idempotency keys and tenant scoping; the OpenAPI document is published. Scheduled exports and webhooks are Phase 2.
A news site has published a product-safety story with factual errors. What is the process?
Open a news case, isolate the statements you can contradict with documents — test reports, certifications, regulatory filings — and prepare a correction request through the publisher's channel after approval. Publishers decide; Spy Monk records the outcome. Where a story is spreading fast, run a monitoring project on it and agree one holding statement. See News and media fact-verification.
Can we benchmark against competitors?
Not yet. Yes, with Compare. Add a competitor as an entity and run its audit on public sources; Compare sets the Reputation Health Scores side by side on the sources both share, lists what each side is missing and blocks comparisons it cannot stand behind. Competitor names stored on a project are not scanned by themselves. See Competitor intelligence.
Who approves a legal step?
Legal escalation inside Spy Monk needs an approval plus a professional-review flag, and the review step is not available yet, so it cannot be submitted through Spy Monk today. Your legal team or external counsel acts on the case record, which they can read as viewers; a case PDF export is a Phase 2 item.
One workspace, one standard of evidence, one voice
Start with a free audit of your flagship brand, then map the rest of the portfolio on the Business plan.
No card needed