Platform · Reports
Reports that carry their own caveats
A reputation report is only as good as the sources behind it. Every Spy Monk report — the PDF, a CSV or Excel export, or the short video summary — shows the score with its explanation, the mentions and citations behind it, and the coverage table that says which sources were checked, so the person reading it sees the limits exactly as you do.
Updated By Drive Digital Editorial
Includes the PDF
Coverage printed on every report · Every row keeps its source URL · Links expire and every download is logged
Direct answer
What reports does Spy Monk provide?
Each audit produces a detailed PDF — scope, sources checked and missing, executive summary, score methodology, every mention with its URL, risk findings with citations, recommendations and owners — plus CSV or Excel exports where your plan allows, and an optional short video summary. Downloads use expiring, logged links.
- PDF for every plan; CSV and Excel exports by plan entitlement; each row keeps source URL, source and fetch time
- Internal copy or a shareable copy with sensitive details redacted for the recipient
- Video summary labelled “AI-generated summary”, with captions, transcript and a text fallback
Principle
A number without its coverage is a guess
Reputation dashboards often present a confident score and leave the reader to assume it covers everything. Spy Monk takes the opposite view: the first thing a report tells you is what it looked at. The coverage table — which sources were covered, which were unavailable, which need an account connection that does not exist yet — appears on screen, in the PDF and in the API response. If the news adapter was unreachable on Tuesday, Tuesday's report says so, and the score for that run excludes it rather than inventing a value.
The second thing a report tells you is why the number is what it is. The score stores its explanation lines with every audit: what each of the five dimensions measured, over how many mentions, which dimensions were left out for lack of data, and how much confidence the result deserves — see the score methodology. Two people reading the same report reach the same understanding, and two reports a month apart can be compared line by line.
What a Spy Monk report will not contain is anything we cannot source. There are no industry benchmarks, no "average score for clinics in your city", no percentile claims. Comparisons with your own past or with other entities use only the sources every side has in common, and say so — see Compare.
What is in the overview
The overview, section by section
Available for every entity in your workspace; the period defaults to 30 days.
- Available now
Score and trend
The current Reputation Health Score with its confidence band — or the insufficient-data state — and the trend across audits on the same model version. A flat line is a result too: it means nothing new changed the balance.
- Available now
Mentions: total and negative
How many mentions were found in the period and how many were estimated negative, with the daily trend of positive, neutral and negative.
- Available now
Sentiment and risk distribution
Counts by sentiment (positive, neutral, negative, mixed) and by risk level (low to critical), so you can see whether a bad month is one loud item or many quiet ones.
- Available now
Mentions by source
Where the conversation is happening — news, web search, YouTube and anything you submitted — and therefore where to look first.
- Available now
Cases by status
Open cases grouped by pipeline stage, so a board or a partner can see what is awaiting approval, what is awaiting a response and what has been verified.
- Available now
Latest audit
The most recent audit with its coverage table and a link to the PDF — the artefact to attach when someone asks "what did we actually check?"
- Available now
Comparison over time and with others
Side-by-side scores on a harmonised source panel, with gaps disclosed; deltas are marked as estimates when panels differ. Share of voice and reach remain estimates with their panel shown.
- Pending feasibility
Language and geographic breakdowns
Depends on what sources expose; language is already recorded per mention.
- Pending feasibility
Engagement and reach indicators
Requires connected accounts and platform permissions.
The PDF
What the detailed PDF contains
The outline follows the v7.4 specification (§126). Each section prints even when it is empty, so the reader can see what was looked for.
Scope and coverage
The protected entity and its kind, the scope of the audit, the sources checked, the sources that were blocked or missing, and the time of the last successful fetch.
Executive summary and score
A plain summary of what was found, then the Reputation Health Score with its confidence band and explanation lines, and a short statement of the methodology — or the insufficient-data state, stated just as plainly.
Source by source
Every mention grouped by source, each with its URL, publisher, date and AI-estimated labels, and review trends where review data was available — so the reader can open the originals.
Risk findings with citations
Each item assessed as high or critical risk, with the exact excerpt and the link it came from, followed by the case actions already taken.
Recommendations, owners and deadlines
Recommended next steps with an owner and a date where you set them. Options that involve a paid service are marked as such. Nothing is presented as mandatory, and no step is promised to work.
Limitations
What this report cannot tell you — unavailable sources, languages, same-name risk, the estimate status of every label. These pages are never omitted.
Formats
Exports and secure links
Formats follow your plan's export entitlement. A format your plan does not include is shown as unavailable, never as a broken button.
- Available now
PDF report
The detailed report above, on every plan. Generated as a job — queued, generating, ready or failed — so a large report never times out in your browser.
- Available now
CSV and Excel
Every mention as a row with its source URL, source name, fetch time, labels and case link, for your own analysis. Available on plans whose entitlement includes them.
- Available now
Expiring, logged links
Downloads are served by a signed link that works only for your workspace, expires, can be revoked, and is logged each time it is used.
- Available now
Copy for the recipient
Choose an internal copy or a shareable one. The shareable copy redacts sensitive details — personal data of third parties, internal notes — before it leaves your team.
- Available now
Report-ready messages
When a report or export is ready, Spy Monk can tell you by e-mail or WhatsApp with the expiring link — never by SMS, and never with the content in the message itself.
- Phase 2
Branded PDFs and scheduled delivery
Your logo and colours, and reports sent on a schedule, come later. Today each report is generated when you ask for it.
Video
The video summary
For people who will not read a PDF, Spy Monk can generate a short narrated summary — typically one to two minutes — from the approved report. It is labelled AI-generated summary, plays with captions on by default, has a full transcript beside the player and can be downloaded.
The narration script is built from the report itself, figure by figure. Any wording polish is checked against the report figure by figure, and a script whose numbers differ from the report is not used. When no speech provider is configured, or narration fails, you still get the same summary as captions and a transcript over silent slides, and the PDF is always one click away. The video never adds a finding, an opinion or a prediction of its own.
Reading a report
How to read one without over-reacting
Start with coverage, not the score. If half the sources were unavailable, the score describes half the picture. Re-run later rather than acting on a partial view.
Then read the explanation lines. A 58 made of many mildly negative mentions needs a different response from a 58 made of one critical item and otherwise good coverage. The lines tell you which.
Compare like with like. Trends mean something because the model only changes with a new, dated version; but if you added aliases or a new source became available, the inputs changed. The comparison view marks such deltas as estimates.
Treat labels as prompts. Sentiment and risk are AI estimates. Open the two or three items that drive the score and judge them yourself before the report drives a decision.
Share the PDF, not a screenshot. The PDF carries the coverage table and the date; a cropped screenshot loses both and invites exactly the misunderstanding Spy Monk is built to avoid. Use the shareable copy when the reader is outside your team.
Availability
Reporting features by status
- Detailed PDF per audit (§126 outline) with coverage, citations and limitationsAvailable now
- Overview per entity and period: score, trend, mentions, cases, latest auditAvailable now
- CSV and Excel export of mentions with provenanceAvailable nowBy plan entitlement; denied, with an explanation, below it.
- Expiring, revocable, logged download linksAvailable now
- Internal and shareable (redacted) copiesAvailable now
- Video summary with captions, transcript and text fallbackAvailable nowNarrated voice needs a configured speech provider; otherwise captions and transcript over silent slides.
- Report-ready message by e-mail or WhatsAppAvailable nowWhatsApp templates go live after Meta approves them for Drive Digital's account.
- Comparison over time and with other entitiesAvailable nowHarmonised source panel; warned or blocked when panels differ.
- Branded PDF reports (your logo and colours)Phase 2Entitlement exists on Pro and Business; the branding itself ships in Phase 2.
- Scheduled delivery of reportsPhase 2
- Client-specific report templates for agenciesPending feasibilityPart of the white-label question (Phase 5).
- Available now
- Available now8 items
- Phase 2
- Phase 22 items
- Pending feasibility
- Pending feasibility1 item
Questions
Report questions
Can I export the mentions to Excel?
Yes, where your plan's entitlement includes CSV or Excel. Each row keeps its source URL, source name and fetch time. If your plan does not include a format, the button says so; the PDF is available on every plan.
How long does a download link last?
Until the expiry time shown next to it. The link works only for your workspace, can be revoked, and every use is logged. After it expires, create a new one from the audit page.
Is the video summary accurate?
It is generated from the approved report and checked so that every figure in the narration matches it; it adds nothing of its own. It is labelled AI-generated, has captions and a transcript, and the written report is authoritative if anything seems to differ.
Why does my report show a source as unavailable?
The provider could not be reached or returned an error during that run, or it needs a key or connector that is not configured. The source is listed and excluded from the score rather than estimated. Run again later to fill the gap.
Can I compare myself with a competitor in a report?
Yes, in the comparison view, on the sources both sides have in common. If the panels differ, the differences are marked as estimates; if too few sources are shared, Spy Monk blocks the comparison rather than show a misleading one.
Can I put my own logo on the PDF?
Branded reports are a Pro and Business entitlement whose rendering ships in Phase 2. Today the PDF carries the Spy Monk mark and your entity's name.
Get your first report
The free audit ends with a PDF you can keep — score, explanation and coverage on the same pages.
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